January 26, 2016

A Brand Identity That Works As Hard As Its Products

It’s what you do that matters.

Ellis houses a variety of commercial laundry and wastewater brands that can work together or separately to meet customer’s needs. Ellis Corporation needed an identity system to unite these brands and simplify communication with it’s customers. Bold fields of color and simplified typography were incorporated to bring attention to Ellis’s growing product line and better demonstrate Ellis’s impressive capabilities.

We approach every client and every project with the question, “Why?” Ellis has a wide range of products, each with a number of unique features and details. In order to simplify communication and to better connect with the customer, we choose one defining feature that answers the question, “Why?” Whether it’s increased productivity, cost savings, or durability, each of these features deserves its own opportunity to convince and convert potential customers.