November 02, 2016

The Undisputed and Absolute Best Color for Your Brand

Which Color Wins?

When you sit and think about it for a minute, color is rather mind-boggling. There are millions of shades of all colors, all of which cause us to feel a certain way. But what color is best for your brand? It’s a tricky question. Thankfully, we’re here to help.

The best color for your brand is yellow.

It helps your customers feel happy and energized. Not many people would list it as their favorite color, but it’s a fresh color that brings your brand to life. Yellow is easily the best color for your brand.


The best color for your brand is purple.

Purple is the color of royalty. You can practically feel the sophistication upon gazing at a purple-tinted brand. It’s a luxurious and upscale color. Even if your product isn’t particularly fancy, your customers will still feel like monarchs when they use it. You can’t go wrong with purple.

The best color for your brand is blue.

The color most preferred by men, blue is productive and non-threatening, stable and calm. A blue brand is a trusted one. It’s an honest, consistent, and unflappable staple in your customers’ lives. Go blue.


THE BEST COLOR FOR YOUR BRAND IS RED.

CAN YOU FEEL THAT? RED IS THE COLOR OF CAPS LOCKED EXCITEMENT. OF PASSION. OF NO-HOLDS-BARRED, UNAPOLOGETIC INTENSITY. YOU WANT CUSTOMERS TO LOVE YOUR BRAND? CHOOSE RED.


The best color for your brand is orange.

Want a warm and friendly brand? One that customers feel comfortable endorsing? Orange is your color. It inspires confidence and good cheer in your audience.


The best color for your brand is green

Ahhhh, nature. Perfect harmony. Your brand puts your customers at ease, relaxes them, and helps them be their true selves. Green is the right choice, but hey, we won't make a big deal about it. The choice is yours.


The best color for your brand is black.

Want balance and sophistication? Looking to give off the delicious aroma of luxury? Colorless is your choice for color. It’s supremely confident and world-class. Black is absolutely the best color for your brand.


The best color for your brand is all of them.

A relatively recent trend in brand logo design, this might be your opportunity to try to appeal to everyone. Tell the world that your product is for everyone at every time. Can’t decide on one direction? Pick a color, every color.


Moral of the story

Color is important, but it’s not what makes or breaks your brand. Colors mean different things to different people. The truth of the matter is that about 1 in 12 of us are color-blind to some degree, so a good chunk of the population is probably not seeing your logo the exact way you intended it anyway.

The most important thing is to be a brand your customers can trust today and into the future. Work hard to establish that, and they’ll come to equate your brand and its colors with positive emotions.

As it turns out, the best color is the one that most accurately represents your company and you, and reinforces the design of your logo. It’s wide open to choose, and there really isn’t one right answer. Pick a color, any color.