After 11 years of managing our clients’ brands, we recently took a long, hard look at our own. We realized that we are a much different company than the one launched over a decade ago from a kitchen table, and the time was right for a new name and identity.
“The ‘Ivor Andrew’ name has historical significance within my family,” says Keith Booton, President of Ivor Andrew. “We are honoring the past as we forge a path to our future.”
The new name reflects the evolution of the company, as well as positions us for future growth and opportunities. The company will continue to operate with the same ownership, staff, and direction.
“The new brand is a big step for us, and now better matches who we are and what our capabilities are as a creative agency,” says Doug Carter, Ivor Andrew’s Creative Director. “Our old brand was somewhat confusing to both potential clients and search engines, and it didn’t represent where we are heading strategically and creatively.”