We love working with Enshu. Not only do they manufacture high-end machine tools that stand the test of time, they aren't afraid to push the boundaries when it comes to their marketing.
From the moment we started working with them, we used clever, aggressive language and striking visuals to help them stand out from the clutter typically found in technical print ads.
The voice we established in that print work culminated in the "Shift After Shift" video. We traveled to Japan to capture the footage, edited it down and gave it a script, and the result is one of the best things we've ever produced. It was made possible because of Enshu's willingness to stand out.
Lots of people say they want to do something different. But when the rubber meets the road, it's all too easy to slam on the brakes and play it safe. Enshu truly is different, and we're thankful for the opportunity to work with them.