November 14, 2014

Is Television Giving you a Headache?

It's the end of a long workday and you sit down in front of the TV to relax. You turn it on and are immediately offered a variety of choices from hundreds of HD channels. When you finally choose one, you put the remote down, pick your phone up, and check Facebook and Twitter and anything that may pop up along the way, all with the glow from the TV illuminating your view.

We live in constant stimulation. With smartphones, laptops, and tablets all at our disposal, it's no wonder that we're exhausted. Adding to all of this technological haze is television, which has been impacting the world since the 1920's and continues to be a part of our lives today. According to Nielsen's 2015 Advance National TV Household Universe Estimate, there are 116.3 million homes with TVs in the U.S. Considering that there is a little over 122 million households total in the U.S., this means that approximately 95% of people have a television.

Because people are watching and streaming more, they are also seeing more advertisements than ever before. Ads litter social media sites like Facebook and Twitter. YouTube is projected to reach over a billion dollars in ad revenue in 2014 with some commercials pulling in at least 10 Superbowl audiences per month. Websites that were traditionally created to avoid ads, like Hulu, now make more money per view on their ads than prime time television.

So how do we market to people who are constantly streaming, watching, and texting? Advertisers now need to make a greater creative effort to get the attention of the zombies staring at their flickering screens. To get noticed in the chaos, it is best to be concise and choose a selective audience that you can capture the attention of. Try marketing on different platforms. If television doesn't work for you, utilize various social media sites until you find the one that works best for your audience.

In our over-stimulated world, it is important to be willing to adapt as media continues to change. Stay up-to-date on what websites and television shows are able to effectively reach audiences and follow their lead. Find the right platform and make something that stands out from all the white noise.