A little over a year ago, if you took a look at Alex Donnelly’s personal Instagram feed, you would have come away with a few assumptions. This is someone who takes his craft seriously, who cares about how his online persona is perceived and who possibly struggles with perfectionism.
But in January 2017, he flipped the script. Together with his lady, Hannah, Alex launched moons en masse: a messy, organic, lovely place just for the two of them. The formula is simple: Document moments both exciting and mundane, then watch them transform into powerful memories as time passes.
Here’s how it started.
That’s the question Alex and Hannah were hit with. He works your traditional 9-to-5 and she works in retail, so on a bad week, the two of them spend just a handful of waking hours together. They got the idea to start something that made the most of the time they actually did spend together, however much or little it might be.
For some time, Alex has had a big focus on living intentionally and mindfully. He meditates every morning and evening on his train commute to and from work, and the practice has brought a new lens he and Hannah can carry with them. Those principles are on full display when you browse moons en masse. They’ve published stories on failure, making the most of a sad trombone of a date and meditations on creativity.
1. Thanks to the knowledge that they’ll be documenting their relationship, Alex and Hannah are inspired to do different things, go to new places and try new stuff that they would not have done otherwise.
2. The requirement for weekly content has helped Alex fight the paralysis that’s a natural byproduct of perfectionism. “I’m just going to do this regardless of outcome” is the new mantra.
3. moons en masse has also exploded Hannah’s creative consciousness. She’s now creating something she’s proud of and is excited to let others in on the experience.
4. The couple has created something that’s publicly accessible, yet still feels like it’s only for them. “No matter how big this gets or how small it stays, it doesn’t matter because moons is only for the two of us. If other people look at it and get something, it’s the cherry on top.”