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      <image:title>Blog - Introducing the Salt Lake City Sasquatch - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054325925-NL1ADYEY4CS69IHA6TS7/2_Solutions+Innovative.jpg</image:loc>
      <image:title>Blog - A Foolproof Guide to Using Humor in Marketing</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054325918-6WENBA1VE1OGQWRBNOZ1/5_LiveLaughLove.jpg</image:loc>
      <image:title>Blog - A Foolproof Guide to Using Humor in Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054325908-PC34OKQHJOS09NPTBO9C/7_SolutionstoProblem.jpg</image:loc>
      <image:title>Blog - A Foolproof Guide to Using Humor in Marketing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054325982-71NXFBW3NA6CFAGABHLV/Dunkin.png</image:loc>
      <image:title>Blog - A Foolproof Guide to Using Humor in Marketing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054325974-UJ5AV6WMZ1OHD113Y9PC/Tiffany.png</image:loc>
      <image:title>Blog - A Foolproof Guide to Using Humor in Marketing</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054325968-ZPO2541D5HN7DBU8OGEU/Big+Mac.png</image:loc>
      <image:title>Blog - A Foolproof Guide to Using Humor in Marketing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054325994-LCG5QR3NH65PHRK694VS/Doosan-Ad_collage.jpg</image:loc>
      <image:title>Blog - A Foolproof Guide to Using Humor in Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ivorandrew.com/blog/brainstorm-kz3dw-5cwsb-lxk93-swbxy-r6wam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326017-4TBDM137G3NSUGLFY61Q/Top+Down_Vintage+2.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326022-0VSH26KXQFIJ07001445/BrainStorm_Name.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326036-86FQN5RWA7GF1W69GJYF/sketchpad2.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up</image:title>
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      <image:title>Blog - Designing A Baseball Team From the Dirt Up</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326061-OKY1JRXAJX32712R2T1Q/BrainStorm_Ivor+Andrew+Wordmark.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326053-OZWB40P1KWD9TFPFSCMB/BrainStorm_Process-07.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326045-TR9L7ULI60PA47V95XJ6/BrainStorm_Brain+Logo+Options.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326078-WQA4IIPZHV1JWU3G39OY/BrainStorm_Final+Logos.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326082-YCJ8T529TJZ7FXGYKPZL/Stickers.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326087-0RPQYLMKSXBFXETD233Z/Make+Stuff+You+Are+Proud+Of.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326091-F22KO04VRV6R373YJHNI/Brainstorm+Hat.jpg</image:loc>
      <image:title>Blog - Designing A Baseball Team From the Dirt Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ivorandrew.com/blog/our-top-5-emojis-egh2x-xrd4s-3pc8l-zbwnd-n8rct</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326102-3BROM5V2S8OZ6OALR43V/Emoji_Blog_Graphic.jpg</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326105-LXYOCZUUNWSYSPCF49YR/Steph_Knife_comments-02.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Used when I am in disagreement of something or don’t want to do something in particular. I use this often. It’s very mature of me. I watch too many crime documentaries, apparently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326109-EYFX3ORYO0L2ME4ZGM83/Steph+Shrug+Emoji+Comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis - ‍♀️</image:title>
      <image:caption>I’ve lost the ability to know what the things and the stuff and the plans are.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326155-H0B78GNRPGZERL3YWANC/Steph_Grandma_comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>When I need my family and friends to respect my early bedtime lifestyle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326160-JW5T4NB7CTSFWTF8H312/Steph+Beer+comments-04.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Use this often. General celebratory emoji for all things good. Did I eat a vegetable today? BEER EMOJI. Did I get a full 8 hours of sleep last night? YUP. BEER EMOJI. I’m like Oprah with the beer emoji. Everyone gets one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326165-B3BA86U2A5JDFTS4EZQJ/Rafal+Trophy+comments_Rafal+Trophy+comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I like to give out awards, mostly to myself, sometimes to others. PEOPLE NEED TO KNOW WHAT I'M SAYING IS AWARD WINNING!!!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326169-VF3A9XXOCL7AAU5C7EG1/Rafal+Shrug+comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis - ‍♂️</image:title>
      <image:caption>I don't know what I'm doing most of the time. This emoji helps me feel safe to let others know that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326173-TDIMBAWI1XEW4YGD0FQ2/IA-Emoji+Comments_Rafal+Trophy+comments+copy.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>When you need to know I'm proud of you and can't believe it myself, I praise you with the coveted fist bump. You’ve earned it. Good job. Take the rest of the day off.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326176-16KC6RK66HV6S2NPGUY0/Random+emojis+comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>The custom stuff. Contrary to popular belief, I really only use emojis in the work Slack. And as my annoyed coworkers might know, I abuse the heck out of ‘em there. (Guys, I know I have a problem, I annoy myself with the amount I use)  So much so that I've created and use a ton of custom emojis. Some noteworthy ones are my employee-specific ones and Borat, as well as one of me shrugging my shoulders in a “dunno” pose. (See bullet 2 above)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326181-BIWIB7JLS9I1P6W0MEPR/IA-Emoji+Comments_Rafal+Wavin+comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I sometimes don't get an answer right away and instead of going over to the person or sending a new written message, i send a hand waving emoji. Kinda like I'm saying, “Hey there, hi there, ho there, waitin’ on you, please...”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326184-PLI8GPN0YIHVWMH1QPE1/IA-Emoji+Comments_Alex+tacos+comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Taco night? I have the taco place down the street in my contact list…lol</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326188-GUW60IZI6UMWSMUBO2V7/IA-Emoji+Comments_Alex+hangin+loose+comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Some apps will say this is “call me”, but this is absolutely “hang loose.” This is a common “hell yea” in the skateboard community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326191-KGI47DHOJ3U88304YY30/IA-Emoji+Comments_Alex+Fire+comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Another general “great job” to show how stoked I am.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326196-QLH20RNJOV9JQTG0P9TA/IA-Emoji+Comments_Alex+Quaso+comments.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Quaso!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326200-I0196S4EWJT5C9BFFGDK/IA-Emoji+Comments_Christine+Coffin.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis - ⚰️</image:title>
      <image:caption>I use this for when I think someone or something has “slayed” in a good way or when something is so cringey that there is no coming back from it and I’m “deceased” from it. This is really my all-purpose emoji, it can mean anything.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326204-P6PTBNRI6L0LVC8OS0WL/IA-Emoji+Comments_Christine+tea+pot.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Spill all the tea with me, your secrets are safe here. I’m a no-judgement zone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326208-CNF0U0R80FD1QWYXTCRY/IA-Emoji+Comments_Christine+Money.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>See my third bullet with having two boys. Kids are expensive and they destroy EVERYTHING. But they are cute, so by all means take all my money.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326212-PMZ1670Z79JERU8R89ID/IA-Emoji+Comments_Jack+Baker+Thumbs+Up.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Apparently the youths think this one is passive aggressive. I use it to mean good job or maybe I don’t, you will never know.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326216-E1I9HKUP4NX19O8PZGQ0/IA-Emoji+Comments_Jack+Baker+High+Five.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>My wife and I use this one to high five each other through texts. We are adorable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326219-CGV0FJK2UX7VZME6HWRW/IA-Emoji+Comments_Jack+Baker+Crying+Laughing.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Who hasn’t laughed so hard that you cried sideways out of your cheeks?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326223-G50CGLPS31J37Y7VCYQA/IA-Emoji+Comments_Jack+Baker+Polar+Bear.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis - ‍❄️</image:title>
      <image:caption>I had no idea there was a polar bear emoji until right now. Will it work its way into my regular rotation? No, but it’s nice to know it exists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326227-8Y1SHVD1LPLBZYLDI7WZ/IA-Emoji+Comments_Brian+Kelly+Face+Palm.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Because I have kids.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326231-JY7T4G7T8X0PGCAOBUHP/IA-Emoji+Comments_Brian+Snake.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Danger noodle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326234-KMY2SNMCGFPDKUQLWSJM/IA-Emoji+Comments_Brian+Train.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Mountain railway is a beautiful emoji and underutilized. As an emoji it is too small to even appreciate. I must find ways to use it more. I have a Canadian train trip on my bucket list so maybe getting this in my recommended emojis will speak my dream into existence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326238-YCYKKXR8P1RPRKN0F4TV/IA-Emoji+Comments_Luke+Bat+Signal.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Bat Signal for my Xbox brethren.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326242-2LY6XVJDWLH29H4QV3FB/IA-Emoji+Comments_Luke+Mind+blown.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>There’s a lot of amazing stuff in the world, and I can’t get over it sometimes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326247-YQ5RCW73ZNGFCOHFXDAL/IA-Emoji+Comments_Luke+Eggplant.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>lmao</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326250-A22FULHDS5AWHNY25V6M/IA-Emoji+Comments_Keith+Thumbs+Up.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I’m a bit slow and just figured out you can thumbs up someone’s text directly rather than text them back the emoji.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326255-3RSXTL7DEVP4QKQ386RN/IA-Emoji+Comments_Keith+Kissy+Face.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I text my wife a bunch, and am absolutely terrified that I will accidentally text this one to a customer and co-worker. Not that I don’t love them, just not in that way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326259-JACBMQH60KLYO1D0AGJV/IA-Emoji+Comments_Keith+Goblin.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I have no idea why there is a tengu (Japanese goblin) emoji and someone would ever use one, but I can rest easy knowing that it’s there if needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326264-RMMFYGB5ERYAYNJ225V9/IA-Emoji+Comments_Amy+Crying+Laughing.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>By far my favorite emoji, I love to laugh.  Not going to lie: I still type out haha from time to time, what does that say about me!!??</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326268-FHL98FQ3GX3UX6KUAAF1/IA-Emoji+Comments_Amy+No+Cap.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis - ‍</image:title>
      <image:caption>Generally used to call myself out when I don’t know what words like “cap” or “bussin” mean or when I want to go out for a 5:00 dinner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326271-ZQE7U5JCDPRXGXPCCKLE/IA-Emoji+Comments_Amy+Hand+Up.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Raising my hand for all things fun, followed by a , or a .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326275-H5LS72SXGSPGQ2W5MF7W/IA-Emoji+Comments_Heather+Wine.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>It’s a fav beverage that pairs well with whatever life is serving.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326279-NGXTO5JTLMT1Y0HTDCRC/IA-Emoji+Comments_Heather+Taco.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Everyday is taco Tuesday at the Johnson house! Our love language is food.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326282-SAU4DNQVX6QST2LZGH70/IA-Emoji+Comments_Heather+Crying+Laughing.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Because laughter is the best soul food.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326286-R91TMY93J6XU9NOV8ABO/IA-Emoji+Comments_Jack+Crying.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I use this for crying laughing but I am worried people now think I am just crying.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326290-S3OTDC8PMZIOP4Q1V87A/IA-Emoji+Comments_Jack+Cat.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I like cats!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326293-C8J01EUBS25QRLM97FZ4/IA-Emoji+Comments_Jack+FIRE.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Used whenever something is FIRE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326297-74U4X07IZN8D2VPBCRIE/IA-Emoji+Comments_Jack+Salty.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I can be very salty, but this is also great to just drop on someone being really toxic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326300-I1B8OMX62I0EKLH364M9/IA-Emoji+Comments_Lawrence+Rockin.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I want people to know they rock… and it’s better than the thumbs up emoji which feels like the equivalent to receiving “k” to me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326303-K15EPOA572GGH5LX3IXP/IA-Emoji+Comments_Lawrence+Ghost.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>I just love ghosts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326307-IK1NZW6QDHZZU1UNZUZB/IA-Emoji+Comments_Lawrence+Single+Tear.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>This is just a super confusing emotion that is funny to me. How can you be happy AND sad? Idk but I am :’)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326310-TIX91A5CYAPZVFWK77PA/IA-Emoji+Comments_Lawrence+Black+Heart.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>The all black heart is a uniquely stylish way to show love to someone that means a lot to you, or it can be a way to show your heart is a bottomless black void. The use cases are endless.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326314-L283DKZZWZVCLSY6W8SX/IA-Emoji+Comments_Doug+Shrug.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis - ‍♂️</image:title>
      <image:caption>Because I just don't care or know—I gave up a long time ago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326317-Y9LRLB9HWLYQRZHZ3XJY/IA-Emoji+Comments_Doug+Thumbs+Up.png</image:loc>
      <image:title>Blog - Every I//A Employee’s Top 5 Emojis -</image:title>
      <image:caption>Because everyone deserves a "good job" 40 times a day.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ivorandrew.com/blog/farmhouse-manufacturing-cliches-mt5cr-yz63t-e7kj8-zkpt7-t86rd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326333-AXPY8GTAF3H9QZFG7MKH/Manufacturing+Cliches+-+Blog+Header.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326337-7UKRPMUWSOJN0KVHJW54/In_this_House_Mockup.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326341-Z96UBG7Q4RVT1SR5GH8H/Gather_mockup.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326345-F3XYJM9JXYG3QAY96MSJ/ChipHappens_mockup.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326349-EKOWKAV6SMWNBBWPM2LC/Live_Laugh_Lathe_mockup.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326353-GVAQ8CVNMNE4YHI54POD/Family_Solutions_LaundryRoom.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326356-6ZBN5ZM0VFBTD6B80L70/Solution_to_the_Problem_2.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326359-QWCJLLV82WDLG1UK7TJV/15-best-kitchen-digning-room-signs-ideas-desgins-homebnc.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326363-MIVUABS1KKEAMWVOSNJ7/Love_Rigid.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326367-7QCTNDV1KKSB7229N6CL/kitchen_high+volume_mockup.jpg</image:loc>
      <image:title>Blog - HGTV Farmhouse Signage: Manufacturing Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>Blog - Is AI the Future of SEO? An Ivor Andrew Investigation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Foolproof, Pain-Free Guide to Giving Your New Agency Digital Account Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>Blog - 3 PPC Trends To Know in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>Blog - The Complete Digital Metrics Rundown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ivorandrew.com/blog/5-tips-on-niche-keyword-research-for-manufacturing-kh7sa-c7lm2-hmdca-sfjrj-cahxb</loc>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>Blog - 5 Tips on Niche Keyword Research for Manufacturing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ivorandrew.com/blog/the-worst-cliche-in-b2b-marketing-is-jnnh4-g4tek-l8y9a-pg4ws-zhap7</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>Blog - And the worst cliché in B2B marketing is… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ivorandrew.com/blog/why-you-should-switch-to-google-analytics-4-right-now-yjzhy-klyc4-2z3hf-699b3-sl64j</loc>
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      <image:title>Blog - Why you should switch to Google Analytics 4 right now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why you should switch to Google Analytics 4 right now - Make it stand out</image:title>
      <image:caption>GA4 has a collection of advanced metrics and techniques that go beyond the standard reports of Universal Analytics to help you uncover deeper insights about visitor’s behavior.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Why you should switch to Google Analytics 4 right now - Make it stand out</image:title>
      <image:caption>GA4’s new Explorations have customizable audience segments, metrics, dimensions and filters, allowing you to find the exact data you need.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-04-10</lastmod>
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      <image:title>Blog - Content Marketing for Manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326446-N9QEPI2RW0FY5BU5ND2M/V2-Wave.gif</image:loc>
      <image:title>Blog - Content Marketing for Manufacturers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ivorandrew.com/blog/dont-cry-for-my-emails-pcd8p-ycllw-cwl8d-456x6-94lpd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-29</lastmod>
    <image:image>
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      <image:title>Blog - Don't Cry for my Emails, Ivor Andrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326458-J3164Y04PY6HMVE1CJXZ/Audra-Email-1.jpg</image:loc>
      <image:title>Blog - Don't Cry for my Emails, Ivor Andrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326464-XU3GIUSI1JKBYZ7K6LD2/Audra-Email-2.jpg</image:loc>
      <image:title>Blog - Don't Cry for my Emails, Ivor Andrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326468-IZNIWNFU7L4A9APSJ9UA/Audra-Email-3.jpg</image:loc>
      <image:title>Blog - Don't Cry for my Emails, Ivor Andrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326471-VOZXK8229X9OALIWBI32/Audra-Email-4.jpg</image:loc>
      <image:title>Blog - Don't Cry for my Emails, Ivor Andrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326477-8FO5KLZUAUQ7T0PVIPXY/Audra-Email-5.jpg</image:loc>
      <image:title>Blog - Don't Cry for my Emails, Ivor Andrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f4282cefc57f6a6a8c1e9e/1744054326480-TX0LNTHKNRI2IUM8HEVA/Audra-Email-6.jpg</image:loc>
      <image:title>Blog - Don't Cry for my Emails, Ivor Andrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Actually, California Has the Single Worst License Plate in the Country</image:title>
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