Here you'll find bite-size tips, tricks, rants, insights and updates from the team and a peek behind the scenes of life here at I//A.
The Undisputed and Absolute Best Color for Your Brand
When you sit and think about it for a minute, color is rather mind-boggling. There are millions of shades of all colors, all of which cause us to feel a certain way. But what color is best for your brand?…
Hi, I’m Alex Laniosz. Say hello to my stuff.
Ivor Andrew’s Stuff Series explains who we are and what makes us go. Today, Alex Laniosz, graphic designer, shares 11 of his favorite things…
Got 2 Minutes? Watch our Beautiful 2016 Reel
Our video team just finalized this year's reel. The diverse assortment of shots range from indoor to outdoor to underwater, from human to machine. Enjoy!
We Played Bingo at IMTS—with Marketing Clichés
One thing has always surprised me about the show: Exhibitors spend thousands of hours developing their products and up to millions of dollars on their exhibits, yet many seemingly take only minutes to choose an overused cliché for their corporate messaging…
Can video be used for B2B lead generation?
Pop quiz. What’s the second biggest search engine in the world? #1 is obviously Google, but who’s the runner-up? Yahoo? Bing? AOL? Altavista? Pencils down. The answer…
Hi, I’m Susan Booton. This is my stuff.
Ivor Andrew’s Stuff Series explains who we are and what makes us go. Today, Susan Booton, project manager, shares 12 of her favorite things…
Manufacturing Legacy: A New Ivor Andrew Video Series
What does it take to manufacture a legacy? Great patience, pride and tenacity. An abundance of skill and diligence. In Manufacturing Legacy, Ivor Andrew will explore the stories of people on this journey…
Hi, I’m Steph. This is my stuff.
Steph Behrens is an account supervisor at Ivor Andrew. Here’s her contribution to our Stuff Series—things that help explain who we are and what makes us go…
How to Make Your Print Ad Stand Out
We make a living by helping our clients get noticed. We’ve crafted heaps of industrial print ads in our 14+ years, and we’ve accrued some valuable best practices in that time. Today, we’d like to share…
Our Sr. Copywriter's Best Copywriting Tip
We’ve all been assigned something we have no interest in, be it an essay at school or a project at work. If you’re anything like me, these tasks cause you to go into full zombie mode…
Our Video Shoot On The Other Side Of The World
This February, Keith (I//A president) Stu (I//A videographer) and I set out to Japan to film a video for one of our clients, Enshu USA. Their global facilities are overseas, and we were given the opportunity to tell their…
Ivor Andrew Wins 2016 ADDY Award
The American Advertising Federation’s ADDY Awards, with over five million entries every year, is the largest advertising competition in the world. The Chicago region of the AAF received…