In the summer of 2016 leading up to IMTS in Chicago, Ivor Andrew celebrated the occasion the only way we know how: by poking some light fun to illuminate a problem that needed a solution.

Google continues to punish low quality content, and that officially includes the stuff that’s AI-made. Here’s Jack on what brands should keep in mind going forward.

Here’s our simplified take: the B2B brand voice is how your company talks. Can your business thrive without one? Yes. Are you missing out on revenue? Also yes.

The most important thing to remember when it comes to how the YouTube algorithm works: their #1 goal is to keep people watching YouTube. With that in mind, we have some tips for you.

In the beginning, users searched for a keyword and search engines matched their queries to relevant content.

The halfway point between IMTS 2024 and IMTS 2026 is approaching fast. Scary, right?

A blessing and a curse for the staff of Ivor Andrew: when we see branding that truly makes no sense, it doesn’t leave our minds until we can fix it. 

And if you want branding that makes no sense, look no further than the Utah Jazz.

It’s chili night! Thankfully, you found the perfect recipe. You got the ingredients. You followed directions perfectly. From the first bite, it’s clear: this is the best chili you’ve ever made.

The Summer Olympics are upon us! As athletes from around the world prepare to perform on the world stage, I’m reminded of the finesse and strategy that goes into preparation.

Google AI Overviews are here whether you like it or not. These new, AI-generated summaries appear at the top of the search results page to give users a quick breakdown of the topic. Why search, review sources and learn for yourself when you can “let Google do the Googling for you.”

Building a marketing strategy starts with three questions: who is your target audience, what do you want them to think about you and what are your objectives with them?

Take a peek behind the curtain as this B2B marketing agency shows you how to conduct a successful brand audit for your company.