Toys ‘R’ Us has not had a good 2018. From store closings and going-out-of-business sales to the death of founder Charles Lazarus just one week after the toy store announced it would start liquidating…

This was me, much of last weekend: “Is it good enough? Does it show us in the best light? Do we look like idiots? Where is it going and what is it going to do for our brand? What about the time we have into it already? What about our expenses? Ugh. It’s fine, we can fix it. No, it’s not fine. No, it’s not fixable.”…

For the past decade, I’ve given words (or “copy” if you want to get all fancy) to designers who make them look beautiful. As of today, not one designer has killed me and only two have threatened my life. I know! I’m great!…

A remarkable thing happens when you use tilt-shift photography in your videos: Your scenes take on a miniature quality, which adds a tasty dash of whimsy and nostalgia. For this year’s Christmas video…

The Land of Lincoln. Our beloved flyover state, by the way, has a brand new license plate. Cool! And it’s…uh… It’s not good. Take a look…

Our creative director, is not a fan of the design of the new Illinois license plate. So that got us thinking: What states are the best, and is Illinois actually the worst? My colleagues and I each made lists, then we debated. Below is…

You can find a nearly infinite amount of articles on the differences between B2B and B2C marketing, and for good reason. The two audiences are indeed different. B2B marketing can be wordier…

Sentences don’t need to be short. They just need to be good. Cutting words is a good exercise for the budding writer. But doing too much of it does more harm than good. So as you write, keep these three simple, word-saving things in mind…

Alex uses daily inspiration boards to keep his mind full of visual references. He looks for specific moods, textures, color palettes, personalities and themes that link his interests together. Where his own experience overlaps and connects these…

Having a wonderful day? A woeful day? In either case, you could use a cocktail—and it just so happens we have a fresh and vibrant option for you. After filming at KOVAL Distillery, we stumbled into a drink they call Woke (we like to call it The Legacy)…

We love working with Enshu. Not only do they manufacture high-end machine tools that stand the test of time, they aren't afraid to push the boundaries when it comes to their marketing…

We helped PDC 30 smash union stereotypes and change their story. When you picture a union guy, what do you see? If it's burly man angrily swinging a sledgehammer and using scare tactics to…