Last week, two companies launched their rebrand campaigns. Who did it best? We battle them head to head. Doughnuts vs diets. Weight loss vs chocolate sauce. Let’s get it on!

On the hunt for new marketing opportunities, are ya? We get it. Our clients are always looking for new ways to increase their social reach, bolster engagement and strengthen their brand perception. Some companies…

So you want to be a Creative Director, huh? You want my job? It’s not as Don Drapery as you might think, but it is filled with awesomeness. 10 a.m. office bourbons aside, most everyone in this role will describe…

If you have never asked that question, your brand identity is likely not what it could be. The right visual strategy tells people that you're trustworthy, or fun, or relaxing, or tough. Basically, that you are worth doing business with…

Toys ‘R’ Us has not had a good 2018. From store closings and going-out-of-business sales to the death of founder Charles Lazarus just one week after the toy store announced it would start liquidating…

This was me, much of last weekend: “Is it good enough? Does it show us in the best light? Do we look like idiots? Where is it going and what is it going to do for our brand? What about the time we have into it already? What about our expenses? Ugh. It’s fine, we can fix it. No, it’s not fine. No, it’s not fixable.”…

For the past decade, I’ve given words (or “copy” if you want to get all fancy) to designers who make them look beautiful. As of today, not one designer has killed me and only two have threatened my life. I know! I’m great!…

A remarkable thing happens when you use tilt-shift photography in your videos: Your scenes take on a miniature quality, which adds a tasty dash of whimsy and nostalgia. For this year’s Christmas video…

The Land of Lincoln. Our beloved flyover state, by the way, has a brand new license plate. Cool! And it’s…uh… It’s not good. Take a look…

Our creative director, is not a fan of the design of the new Illinois license plate. So that got us thinking: What states are the best, and is Illinois actually the worst? My colleagues and I each made lists, then we debated. Below is…

You can find a nearly infinite amount of articles on the differences between B2B and B2C marketing, and for good reason. The two audiences are indeed different. B2B marketing can be wordier…

Sentences don’t need to be short. They just need to be good. Cutting words is a good exercise for the budding writer. But doing too much of it does more harm than good. So as you write, keep these three simple, word-saving things in mind…