KAWASAKI ROBOTICS
THE HUMAN SIDE OF ROBOTICS
// THE CHALLENGE
Kawasaki’s robotics are exemplary, but their people make them special.
Here’s a truth that can take people a while to learn: the right course of action often presents itself if you’re truly listening. In our conversations with Kawasaki Robotics, we came to know a supplier of industrial robots and robotic automation that does things differently than their competitors.
Most robotics companies have a tendency to be cold, rigid and hands-off. Not Kawasaki. They care about their customers, and they’re flat-out fun to work with. It’s a breath of fresh air in a robotic industry.
With that knowledge, we unveiled their new campaign.
// THE SOLUTION
We are not robots.
We are robotics.
Drawing on vintage luxury car posters from a half century ago, WE ARE NOT ROBOTS surrounds Kawasaki robots and staffers with all kinds of color, adding warmth and personality to the company.
The campaign was recently unveiled and returns are still coming in, but so far, WE ARE NOT ROBOTS has done exactly what we expected it to do. People are suddenly taking notice of – and asking questions about – Kawasaki Robotics. Music to the ears of a challenger brand.
