
TRACTOR
Here’s the pitch: employee training videos that are actually watchable.

// THE CHALLENGE
If you’re a fan of Chipotle, you’ve probably seen the organic drink options resting next to the soda fountain. If you look closely, you’ll see a Tractor logo.
The company makes delicious organic craft beverages (that limeade in particular absolutely slaps), and the brand has a vibrant, refreshing personality that matches its drinks.
But there was one exception: Tractor’s employee training videos were outdated and off-brand. These videos are essential education for workers who are tasked with setting up and cleaning beverage bubblers they’ve never seen before.
Tractor’s creative director had been tracking Ivor Andrew for a while and was a fan of our style, so she brought us in to craft training videos that did it a little differently.

// THE SOLUTION
Three videos, three styles.

WES ANDERSON TRIBUTE
For the Crathco bubbler, we filmed a tribute to Wes Anderson. The cinematic, memorable training video announced that this employee education was anything but typical.






OMNISCIENT NARRATOR
Next, we created a downright heavenly (or maybe limbo-y) version for the Ugolini bubbler. This dreamlike video makes the viewer think “maybe this thing is easier to care for than I thought.”






IKEA MANUAL ANIMATION
And for the BUNN JDF dispenser, we went full illustration, paying homage to everyone’s favorite Swedish furniture provider. This charming experience was created 100% in-house at Ivor Andrew.

// THE RESULT
From off-brand to elevated brand.
All of us at Ivor Andrew loved every step of this lengthy process, and at every moment, the Tractor team was engaged, knowledgeable and willing to try new things. We can’t say enough about them.
”When you get to sit in a room with smart, funny, talented and creative people with barriers removed, usually great things happen. This was the case with the Tractor projects. They trusted us to do what was best for them, and of course it worked. The end results were fantastic.”
-Doug Carter, I//A Creative Director