“We’re going to put your writing skills to the test,” says Doug, my new creative director. As my facial expression freezes out of fear, he presses on. "Write about your findings on what it's like to be a client of Ivor Andrew, and then to start working for them.”

If you’re just starting out with cell phone photography, you should try to master these simple tips and tricks before anything else. For the sake of capturing quality visual content for use in social media marketing, there are a few guidelines that will help…

Over the course of my career, I’ve been asked “What makes a great client?” consistently. I’ll get to that in a bit. But first, a horror story. I call it Lack of Trust. Ask any Creative Director at any agency or design firm around the world what their biggest blockage to the creative artery is, and they’ll tell you it's…

After a lot of persistent research and hard work, you just completed a presentation of your new year's marketing initiatives to your company's executive team. Well done! Then it happens—someone at the top…

There is no doubt that having a video go viral is great for everyone involved. It is a fantastic way to make a splash online and bring attention to your company. However, it doesn’t need to the be the goal when developing and creating video content…

How do you know if your brand is strong? If you can relate to any of the common problems below, it may be time to diagnose your business with a brand audit.

It's Halloween. And Alex, our designer, can really draw. So get ready for the worst horror movie villains that ended up on the cutting room floor….

"So the first time you hear the concept of Halloween, you can't process it. What did you say? Who's giving out candy? EVERYONE THAT WE KNOW IS JUST GIVING OUT CANDY. What!? When is this happening? Take me with you! I'll do anything you want... I can wear that."
- Jerry Seinfeld

Last week, two companies launched their rebrand campaigns. Who did it best? We battle them head to head. Doughnuts vs diets. Weight loss vs chocolate sauce. Let’s get it on!

On the hunt for new marketing opportunities, are ya? We get it. Our clients are always looking for new ways to increase their social reach, bolster engagement and strengthen their brand perception. Some companies…

So you want to be a Creative Director, huh? You want my job? It’s not as Don Drapery as you might think, but it is filled with awesomeness. 10 a.m. office bourbons aside, most everyone in this role will describe…

If you have never asked that question, your brand identity is likely not what it could be. The right visual strategy tells people that you're trustworthy, or fun, or relaxing, or tough. Basically, that you are worth doing business with…